Mission, Vision & Values

Mission:

ProMexico has the mandate to plan, coordinate, and implement the strategy to promote the business image of Mexico abroad, attract FDI and promote exports abroad in order to contribute to economic and social development in Mexico.

Vision:

• ProMexico Trust is a Public Entity of the Federal Government, which has employees and officials committed with the development of Mexico.
• ProMexico has a solid reputation in all entities of the federal civil service, as well as states and municipalities because it has been an important factor promoting Mexico in the world, which has allowed the image of our country abroad to generate confidence in the major investors and our trading partners in the World.
• ProMexico is a success story narrated by multilateral agencies deploy specialized for achieving a model of efficient operation that serves as an example to the nations of the world in terms of attracting investment and promoting exports.

Values:

In our values we support from the long-term strategy to the most immediate daily activities:

• Respect: For their eminent dignity based on their very nature, people are worthy of our unconditional respect.
• Efficiency: All of us at ProMexico we are committed to do a job effectively for the benefit of all Mexicans.
• Consistency: ProMexico works permanently in this, all aspects of our lives act in accordance with our values of honesty and dedication to service to Mexico.